V-pop
The embrace of modern pop music culture has increased, as each new generation of people in Vietnam has become more exposed to and influenced by westernized music along with the fashion styles of Hong Kong, Taiwan, Japan, and South Korea.
Musical production has improved and expanded over the years as visiting performers and organizers from other countries have helped to stimulate the Vietnamese entertainment industry. Such performances include international stages like the Asia Music Festival in South Korea where popular Vietnamese singers such as Mỹ Linh, Mỹ Tâm, Hồ Ngọc Hà, Lam Trường, Sơn Tùng M-TP and others have performed along with other singers from different Asian countries.
During the recent years such as 2006 and beyond, Vietnamese pop music has tremendously improved from years past. Vietnamese music has been able to widen its reach to audiences nationally and also overseas. There are many famous underground artists such as Andree Right Hand, Big Daddy, Shadow P (all featured in a popular song called Để anh được yêu) or Lil' Knight and countless others who have risen to fame through the Internet. In addition, there are also other singers that have gone mainstream such as M4U, Hồ Ngọc Hà, Bảo Thy, Wanbi Tuấn Anh, Khổng Tú Quỳnh, Radio Band, etc. There are also amateur singers whose songs have been hits in Vietnam such as Khởi My, Tóc Tiên, Văn Mai Hương,... These singers tend to view singing as a hobby, therefore not being labeled as mainstream artists.
Overall, the quality of recording and the style of music videos in Vietnam has improved a lot compared to the past years due to many private productions and also overseas Vietnamese coming back to produce a combination of Western and Vietnamese music. With passing time and upcoming generations in the music industry, even Vietnam has picked up a lot of trends from the international (western mainly) music. Countries like Hong Kong, Japan, Korea and China have also influenced Vietnamese music. With their singers like Hồ Quỳnh Hương, Mỹ Tâm, Hồ Ngọc Hà, Lam Trường, and many more performing on international stages, the Vietnamese music industry is at a booming high. In the last decade or so there has been a substantial grown in Vietnamese pop music. There have been a lot of mainstream, independent and labelled artists coming up in Vietnam in recent times. This also has succeeded in raising the bars for the quality of recording and editing of songs and their music videos. More and more private music recording studios are blooming in Vietnam. This has helped a lot of Vietnamese singers to collaborate with international stars.
